Saga

Terms of service

Last updated 26 September 2026

These terms apply to your use of Saga, which is operated by Lumo World Pty Ltd (ABN 56 682 809 427) (“we”, “us”). By creating an account or using Saga, you agree to these terms on behalf of yourself and the business you represent.

1. What Saga does

Saga is an online service that learns your business’s brand and the voices of your team, and creates content such as social media posts, newsletters, images and videos for you to review, approve and publish.

2. Your account

You must be at least 18 and authorised to act for your business. Keep your sign-in details secure and let us know straight away if you think someone else has used your account. You are responsible for the people you invite to your business in Saga.

3. Free trial, plans and billing

  • New businesses get one 7-day free trial, counted from the day the business signs up. A payment card is needed when you choose a plan.
  • Unless you cancel before the trial ends, your plan starts automatically and is billed monthly in advance. We will remind you before your first charge.
  • You can cancel at any time in Settings. Your plan stays active until the end of the period you have paid for. We do not give refunds for partial months, except where the law requires.
  • Plans include a monthly video allowance. Unused allowance rolls over for one month. Failed videos do not count towards it.
  • We may change prices with at least 30 days’ notice. Changes apply from your next billing period.

4. Your content and approvals

You own the material you give Saga and the content Saga creates for you. You give us permission to use it only to provide Saga to you. AI can make mistakes, so please review everything before it is published. Content is published or sent only after you approve it, or where you have turned on automatic approval. You are responsible for content published from your accounts.

5. Voices, likeness and consent

You may only create content in a person’s voice, or an AI voice or avatar of a person, with that person’s permission. AI voices and avatars require the person to record their own consent, and they can withdraw it at any time. You must not use Saga to impersonate anyone.

6. Acceptable use

You must not use Saga to:

  • create content that is unlawful, misleading, deceptive, defamatory, hateful or harassing;
  • make claims you cannot support, including health, financial or legal claims;
  • infringe anyone’s intellectual property or privacy;
  • send spam, or break the rules of the platforms you publish to; or
  • attempt to access other businesses’ information or disrupt the service.

We may suspend accounts that break these rules.

7. Connected platforms

Saga works with other services such as social media platforms, email tools and payment providers. Their own terms apply, and we are not responsible for changes to those services or their availability.

8. Availability and changes

We work to keep Saga available and reliable, but we cannot promise it will always be uninterrupted or error-free. We may improve or change Saga over time and will tell you about significant changes.

9. Your rights under consumer law

Nothing in these terms excludes rights you have under the Australian Consumer Law or other laws that cannot be excluded. To the extent the law allows, our total liability to you is limited to the fees you paid us in the three months before the claim, and we are not liable for indirect losses such as lost profits.

10. Ending your account

You can close your account at any time. We may close accounts that break these terms. After closing, we handle your information as set out in our privacy policy.

11. Governing law

These terms are governed by the laws of Australia.

12. Contact

Lumo World Pty Ltd (ABN 56 682 809 427). Email tanya@tanyajackman.com.